Master of Business Administration (MBA) – Marketing

Programme Information

The programme is an online programme composed of 8 taught modules of 25 credits each, of which five are core modules and three are elective modules relating to a specialist stream, culminating in a research based dissertation of 40 credits.  The modules may be taken continuously on a full-time basis or spread over a longer period on a part-time basis, depending on the circumstances and needs of the student. Each taught module lasts for seven weeks and the material is available online 24 hours per day, seven days per week during that period. The student may opt to supplement the online taught modules during this period with face-to-face tutorials in a blended approach. The research is supervised by a PhD-qualified tutor within a structured format over a period of 14 weeks, resulting in a dissertation that is both internally and externally examined.

Programme Outline

Foundation Courses

Course Code Course Title Credits
UU-M-IND100 Induction Module 0.00
UU-FNT-203 Introduction to Master Degree 0.00

Core Units

Course Code Course Title Credits
UU-MBA-709-MW Theories of Management and Leadership 25.00
UU-MBA-717-MW Strategic Development 25.00
UU-MBA-708-MW Managerial Economics 25.00
UU-MBA-710-MW Financial Management 25.00
UU-MBA-725-MW Consumer Behavior 25.00
UU-MBA-726-MW Strategic Marketing Management 25.00
UU-MBA-727-MW Marketing Communications 25.00
UU-MBA-715-MW Research Practices 25.00
UU-MBA-711-MW Dissertation 40.00
Master of Business Administration (MBA) – Marketing
Course Information

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