Ph.D in Marketing Management

Programme Information

Required Credits/Units: 360

The Unicaf University PhD in Marketing Management is awarded on the basis of a research dissertation (240 credits) and also incorporates a preparatory taught element (120 credits) that provides students with the necessary tools to undertake their research, appreciate current research issues in the field of marketing management, and assume future leadership roles in their respective institutions. It is the field of focus of the dissertation (67% of total credits), rather than that of the taught modules (33% of total credits) which imparts the name “Marketing Management” to the qualification.

Programme Outline

Foundation Courses

Code Course Title Credits
UU-D-IND100 Induction Module 0.00

Core Units


Code Course Title Credits
UU-PhD-801 Research Methods 30.00
UU-PhD-802 Current Issues in Management Research 30.00
UU-PhD-803 Leadership 30.00
UU-PhD-810 Marketing Management 30.00
UU-PhD-MAR-895 Ph.D Marketing Management Comprehensive Examination 0.00
UU-PhD-MAR-900-1 Ph.D Marketing Management Dissertation (Part 1) 60.00
UU-PhD-MAR-900-2 Ph.D Marketing Management Dissertation (Part 2) 60.00
UU-PhD-MAR-900-3 Ph.D Marketing Management Dissertation (Part 3) 60.00
UU-PhD-MAR-900-4 Ph.D Marketing Management Dissertation (Part 4) 60.00
UU-PhD-MAR-995 Ph.D Marketing Management Doctoral Dissertation Examination 0.00


Ph.D in Marketing Management
Course Information

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